Why I Left Etsy and Launched My Own Jewelry Website

(And What This Means for You)

Here’s why I made the change:

More Creative Freedom
Etsy limited how I could show up. Now, my site reflects the full Found Wanderer experience — from custom orders to seasonal collections inspired by nature’s golden touch.

A More Personal Shopping Experience
No random ads. No competing listings. Just you, me, and the jewelry. My new site allows me to curate every step of your experience — golden, seamless, and made with love.

Better Connection with My Community
My website helps me speak directly to you. I can offer special discounts, behind-the-scenes blog posts, custom design requests, and keep the energy personal — the way it was always meant to be.

Improved Checkout + Shipping
Let’s be honest — Etsy takes a cut. With my new shop, I can offer better deals, faster shipping, and surprise extras (because happy mail should always feel special).

Sustainable Growth for My Small Business
By investing in my own platform, I’m investing back into my brand. Every purchase now directly supports Found Wanderer — no middlemen, no distractions, just honest handmade jewelry for the golden-hearted.